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Ecw Press
Litt, Veronica - Ugh! As If!: Clueless
Litt, Veronica - Ugh! As If!: Clueless
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A sweet and sly exploration of the Jane
Austen-inspired teen movie and its
evergreen imperative to be kind, do
better, and find the activist within.
We are totally butt-crazy in love with Clueless. Since the movie's
premiere in 1995, pop culture has mined Amy Heckerling's high school
comedy for inspiration, from Iggy Azalea and Charli XCX's 'Fancy' music
video to Cher's iconic yellow plaid suit appearing at every Halloween
party.
In UGH! AS IF!, Veronica Litt argues that this seemingly fluffy teen romp
is the quintessential thinking woman's movie, one in which the audience
is asked to seriously consider the beauty and power of naïveté. Cher
Horowitz's gradual pivot from oblivious it girl to burgeoning activist is a
powerful reminder that even the most unlikely people can change for the
better and contribute to their communities. In this bright, shiny film,
pursuing a more just society isn't just possible — it's enjoyable. This fun,
feminine, feel-good movie is a counter-narrative to nihilism, a refusal to
give into cynicism, hopelessness, and passivity. Almost without viewers
noticing, Clueless teaches Cher, and us, how to become better. Like the
film it examines, UGH! AS IF! nudges even the most jaded viewer into
feeling hopeful about the future.
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