Kreiz , Ynon - Timeless Play : Mattel

An original and definitive illustrated history of Mattel, told playfully through the pages of the beautifully designed catalogs with which it announced the introduction of its iconic toys. A book that will tug nostalgic heartstrings, and a treasure trove of vintage graphics and illustrations for design lovers. Celebrating 80 years of the most influential toy company in the world, this landmark publication is a captivating journey through the vibrant history of Mattel, a name synonymous with imagination and creativity for generations. Beautifully illustrated with full pages from Mattel’s original printed catalogs—design objects in themselves, with a wealth of imagery and typography that reflects the style of each passing decade—the book chronicles the evolution of the company from its humble beginnings in 1945 to its status today as a global leader in the toy industry. Encompassing the evolution of a remarkable archive of toys—with special focus on those universal icons of childhood, Barbie, Hot Wheels, and FisherPrice—the book reveals behindthescenes stories of the visionaries who brought these toys to life, and explores the cultural impact they have had on children and families worldwide.